International, Innovation and Investment in NATA

June 20, 2016

Greetings from Washington! With Congress still looking for a path forward on a long-term FAA reauthorization and the ongoing controversy surrounding the House Transportation Committee proposal to split the FAA into public and private organizations, it is as important as ever to remain engaged, informed and active in helping your NATA staff communicate directly and effectively with your nation’s lawmakers. Bill Deere provides the latest information as we go to press in his column. Please help us ensure our voice remains strong and consistent. NATA continues to make progress on several other fronts. Here are a few highlights.

NATA’s international presence continues to grow rapidly and Safety 1st products are leading the way. Tim Obitts, our Senior Vice President of Membership and Business Development and Mike France, NATA’s Managing Director of Safety and Training just recently returned from attending EBACE in Geneva, Switzerland. NATA’s presence and the buzz around our industry-leading Safety 1st training programs are driving greatly increased international interest and adoption. By working with the International Business Aviation Council to roll out the International Standard for Business Aircraft Handling (IS-BAH), NATA’s footprint is now rapidly growing abroad. To help showcase this continued growth, the NATA staff recently created an interactive electronic world map on NATA’s website for members to see where Safety 1st and NATA are expanding (www.fbostatus.com or www.groundhandlerstatus.com). Please take a look and see which of your competitors is taking advantage of this world class training. In addition, we can use member assistance in reaching out to those in the industry that are advertising NATA membership and Safety 1st Training, yet are not currently participating as either NATA members or Safety 1st graduates. This creates a potential competitive disadvantage for those continuing to support the expansion and continued improvement of this clearly top shelf training. Please let us know if you are aware of anyone mistakenly advertising their participation so we can follow up with some outreach to clear up any misunderstandings.

This quarter’s Aviation Business Journal features a very interesting article on JetSuite’s foray into scheduled Part 135 operations in the Western U.S. As the major airlines continue to reduce service to smaller markets and regional airlines struggle to fill cockpit seats, this is creating vacuums and for some, opportunities. NATA members are all very entrepreneurial and agile. This is clearly evident by those that successfully navigated the post financial crisis downturn. Member companies like JetSuite continue to look for opportunities to create their own niche and hopefully, success, in the marketplace. Many industry veterans might view these innovative efforts with some degree of skepticism, but let’s face it, the economy, consumers and the competitive landscape are all evolving and NATA’s members are always looking for new paths to ensure success.

Over these last few years, NATA’s voice in Washington has grown stronger; however, the need to ensure general aviation businesses continue as a stronger voice in Washington is greater than ever. As I often like to say, for some, a strong trade association is like insurance—you only need it when you need it. Fortunately for all of us, leaders from around the world recognize that by unifying business leaders around a common purpose, the industry’s destiny is much more controllable as long as the foundation is built upon an active and engaged membership.

As NATA kicks off the second annual Aviation Business Conference in Washington, please recommit to attending and supporting the unique opportunity this member-driven conference presents. The ability to speak directly with the TSA Administrator or the FAA’s top regulator or key Congressmen and Senators or to network with colleagues to generate new business opportunities are great reasons to attend this event. Take advantage of the convenience meetings such as this provide to foster multiple parts of your businesses’ growth strategy. The Aviation Business Conference is sure to provide many opportunities and attending helps support NATA’s efforts in Washington.

Please lend your support and plan to spend some time with NATA’s staff while attending any of our events. They all do a great job of helping tell the story of aviation businesses growing, innovating and investing in the economy, both here and around the world.

Republished from Q2 2016 Aviation Business Journal


Greetings From Washington

October 30, 2015

There are many exciting things happening at NATA so let’s jump right in.

NATA Purchases the Independent FBO Association (IFBOA)
As we prepare to celebrate NATA’s 75th birthday in December of this year, our future is bright and getting brighter every day. We all look forward to our next 75 years and the key to our enduring success will always be our membership staying informed, engaged and focused on the future. A key component of that continued success is our recent announcement that NATA purchased the Independent Fixed Base Operators Association (IFBOA). On January 16th, we announced a “strategic relationship” with the IFBOA. This gave both teams the time to work through the details of how the merged organizations would more closely coordinate and in some cases, integrate activities.

It is certainly a reasonable question to ask why NATA and IFBOA made this move. Fundamentally, IFBOA was very successful at building a growing organization that featured some highly attractive products and services for its membership—particularly its Workers’ Compensation Insurance product. Additionally, in conversations with many current and former NATA members, a consistent theme emerged of the perception that independent FBOs, not affiliated with a larger chain, did not feel their voices were being heard by NATA.

Over the last three years, NATA worked deliberately to address these concerns. Specifically, NATA recently teamed with AirSure Limited, whose proven track record at bringing highly desirable insurance products to our industry is unmatched. Next, your NATA board of directors actively recruited independent FBO operators to serve on the board to ensure NATA’s policy decisions strike the right balance across the wide range of our regular members. The purchase of IFBOA culminates a huge effort that is already bringing great benefits to all members. Read more about this move in the article on page 27 in this edition of the Aviation Business Journal. In short:

  • Together we are much stronger. Speaking with one unified voice in Washington and elsewhere makes NATA’s advocacy much more effective
  • We will retain the IFBOA brand and continue to bring tailored products, services and advocacy to these non-affiliated FBOs
  • For 2016, the membership dues structure will be completely aligned with most small businesses (under 11 employees) seeing a dues reduction
  • NATA’s board of directors remains committed to a highly diverse representation structure on the NATA board with small, independent FBOs continuing to provide a strong voice on independent business issues

Personally, I feel many in the aviation community are suffering from a bad case of “group think” that pillories both the institution of the FAA and its thousands of highly skilled and dedicated employees.  Others continue to draw false comparisons with countries that have modernized from, in some cases, systems with no or very rudimentary forms of aircraft surveillance (i.e. – no radars – and the attendant poor safety records).

All Hands on Deck
It’s an incredibly busy time in Washington and our lobbying staff is fully engaged in ensuring the process of Congress reauthorizing the FAA keeps aviation business interests on their radar screen. Bill Deere, our Senior Vice President for Government and External Affairs, is leading the effort to ensure the House and the Senate fully understand the vital role that general aviation businesses play in their states, districts and local communities. Please be prepared to provide your personal support in reaching out to the key decision-makers as this process unfolds. These opportunities (and risks) come around about every 3-5 years and delivering a focused message to your elected representatives is key to ensuring we achieve the best possible outcomes.

The Value of NATA Membership
Aviation businesses join and retain their memberships in NATA for a host of reasons. Many of our members possess an understanding that no other organization in Washington is solely dedicated to “protecting and championing” the interests of aviation businesses in Washington. Others rely on our “gold standard” Safety 1st training products to ensure their businesses are achieving the highest levels of aviation safety available anywhere. And still others join or retain their membership for one of our other products and services like the NATA Workers’ Compensation Insurance Program or IFBOA’s much-heralded Workers’ Compensation Insurance Program. New programs like NATA Aviation Solutions, our new deeply discounted NATA membership shipping program with PartnerShip® and the Safety 1st Digital Emergency Response System continue to deliver value across a wide spectrum of member needs. Whatever the reasons are for choosing to join NATA, we will continue to adapt to our membership’s desires as our industry and members’ needs evolve. If you’ve got some new ideas, please call or email us with ways we can better serve you.

Our two most recent conferences are great examples of this needed adaptability. In June, we conducted a highly successful Aviation Business Conference in Washington. According to the feedback from those that attended, this was one of the most highly successful and relevant NATA conferences ever conducted. And the just completed Aviation Business Roundtable, with it’s strategic, policy-level focus for senior executives delivered great insights into key political, economic and strategic topics that will uniquely guide key decisions for senior business leaders in the coming months.

In closing, the entire NATA staff is committed to the belief that as your operating environments and businesses change in the coming years, your trade association must remain agile and adaptable to meet those needs into the future. As always, the key to our success is remaining focused on our members; thus, being engaged, communicating with our staff and letting us know when you see turbulence ahead is something that I ask all of our members to continue to be resolute about. This is your trade association and we continue to be on course and climbing!

Republished from Q3 Aviation Business Journal